Issue One Hundred Four
mVentix
From Linkedin, mVentix “is a point-of-sale marketing firm with primary focus on market intelligence gathering, mobile engagement and channel marketing solutions.” Formed in 2004 and formerly known as Integrity Marketing, this Los Angeles area based company serves retail clients in the United States and Canada. It claims to not only use technology, but also develop…
What the Clients Just Don’t “Get”
I had an epiphany while reading this post on Mystery Shop Forum. It is so easy to picture the scene: A jaded and bored employee being led into proper behavior by the frustrated shopper who just wanted to follow her script I’ve worked for corporations before. The headquarters are staffed with brilliant people who come…
CIMA Insight: Interview With CEO, Ellen Schlafer
Company Overview: CIMA Insight is a privately owned mystery shopping company (MSC) headquartered in Fort Lauderdale, FL. The business specializes in providing customer experience evaluations for the banking industry. For more information, see our previous review of this company. New shoppers can register at here. MSM talks with Ellen Schlafer, Chief Executive Officer: MSM: In…