Issue One Hundred Twenty Eight
TrendSource Mystery Shopping
Overview: TrendSource was co-founded by Rodney Moll, in 1989, over 25 years ago. The business moved to San Diego, California, where Mr. Moll retained the titles of Co-Founder, Chairman, CEO, President and Executive Chairman of the Board. After further research, James Caltrider is currenly/ presently named President and CEO. My facts show the company incorporated…
Second-to-None Mystery Shopping
Overview: Second-to-None Mystery Shopping has been in business for over 25 years. Founded by Jeff Hall in 1989 in Ann Arbor, Michigan. Second-to-None (STN) serves clients that have from 50 to 5,000 business locations (each), from across the United States and Canada. STN focuses on customer experience solutions, along with data and analytics with timely…
Auditing Assignments for Mystery Shoppers
Overview: Since quite a few mystery shops can include auditing as part of the assignment, either covert or revealed, I think it’s important to review auditing, either by itself or combined with a mystery shop, as a major part of the mystery shopping industry. Project Variations: There are many kinds of audits: vitamin store audits,…