Issue Sixty Five
Interview With Market Force CEO Karl Maier
Overview: Market Force is a privately owned mystery shopping and customer intelligence company, co-founded in 2005 by three successful businessmen, Karl Maier, Paul Berberian and Rushton McGarr. It is based in Louisville, CO and serves over 350 of the leading brands in the restaurant, grocery, retail and financial sectors, and the movie theatre and motion…
Route Shopping: Tires, Terrain, and Tickets
Today’s chapter is brought to you by the letter “T.” T is for: tires, terrain and tickets. If you are like me, you roll your eyes and murmur, “Yah, yah, yah,” whenever you see another article that reminds you that you can save a lot of fuel costs if your tires are properly inflated. But,…
Featured Shopper: jpgilham
Written by jpgilham I’m not from round these parts. I’m from a country called New Zealand where our closest neighbors are Australia and the Antartica. In fact, from my home in Timaru, New Zealand, I could look out my kitchen window onto the beach and see penguins. Pretty much everywhere in New Zealand is next…
Bottom of Basket “Shoplifting” Assignments
There are several different Bottom Of Basket (BOB) scenarios for grocery stores. The one that we are concerned with in this article is where you have a single, large item, not to exceed a given dollar amount, usually $5. If the cashier does not catch the item, then you are to walk out of the…